Noel opened an organic food shop in Fulham. He built some shelves from recycled wood, sourced sacks of quality beans, rice and lentils and opened one of the country’s earliest organic shops: Windmill Wholefoods. Around this time, Noel met German-born reflexologist, Donata. They joined forces, opening one of the country’s first exclusively vegetarian and organic restaurants in 1981, right next to the shop. It proved popular as one of the first restaurant's in London to offer nutritious, organic food, prepared fresh daily and it had a great community feeling. That’s when the journey of Biona really began.